University of Zurich (Switzerland)
University of Buenos Aires (Argentina)
TU Delft (The Netherlands)
Simon Fraser University (Canada)
USI Lugano (Switzerland)
Anton Fedosov University of Zurich (Switzerland)
Jeremías Albano University of Buenos Aires (Argentina)
Masako Kitazaki TU Delft (The Netherlands)
Will Odom Simon Fraser University, Vancouver (Canada)
Marc Langheinrich USI Lugano (Switzerland)
The card deck was developed through a systematic literature review of digital and physical sharing practices. The deck aimed to explore design opportunities characterizing different angles of a sharing economy platform or service.
It sets the foundation to answer the set of core questions, such as “What is being shared?”, “Who is it being shared with?”, “How is it being shared?”, and “Why is it being shared?” . This allows one to create a comprehensive account of sharing practices using five distinctive themes: Content, Audience, Motivations, Privacy & Trust, and User Experience. Each card comprises a design goal, a call to action, background information, a thematic contextualization, and an illustrative example.
Content theme addresses the question “What is being shared?”. Content here refers to the type of a physical object and associated data. A shared object can be a car, an apartment, a bicycle or any other domestic artifact etc.
Audience theme addresses the question “To whom is the content being shared?” — the recipients of the shared content. The various audiences include individuals, family members, friends, known or unknown groups of people.
Motivations theme looked into “Why is the Content being shared?“ Motivations drive people to share. These can span from utilitarian needs to altruistic activities, as well can be driven by reciprocity.
Privacy and Trust theme focused on how do users feel about privacy and trust issues when deciding to share, and how does it affect their sharing choices.
User Experience theme draws on the relations among a service, the user, and a context where sharing takes place, and is concerned with the question “How is the sharing carried out?“ This theme aims to provide pleasurable interaction and reduce the complexity of sharing services.
We discovered the cards not only facilitate the creation of future sharing concepts, platforms, and services in a collaborative setting (such as a generative workshop) but also help to evaluate existing sharing economy services as an individual activity.
Sharing Economy Design Cards provided hands-on guidance on different parts of the design process:
— focused brainstorming
— sketching and prototyping activities
— advocating results to the stakeholders
— refining and detailing ideas
— evaluating existing platforms and services
The cards also facilitated the creation of new design material to inform the design of platforms and services beyond the context of the sharing economy (such as e-commerce or online sharing services and apps).