1
Content
Reduce complexity
Alleviate burdens of pre-sharing tasks without automating pleasant tasks
2
Content
Reduce Complexity
Establish procedures for accountability
Every fourth task in handling a shared resource in "sharing economy" services is related to maintenance or repair
3
Content
Provide pleasurable interactions with the service
Be transparent with regard to ownership of shared objects
Sharing may complicate the sense of ownership and control; communicate this information clearly to the users to avoid any confusions
4
Content
Create value for the user
Allow users to enhance physical objects with digital content
Augmenting physical items with digital content may enhance their emotional value, which could facilitate attachments to the objects and improve identification with them
5
Content
Build a common space
Extend control of a shared resource for temporal shares, consider changes in ownership for gifts
More than 70% of the times, physical artifacts are shared for a limited amount of time, the rest are everlasting shares
6
Content
Provide pleasurable interactions with the service
Approach state of and relationship with physical objects over time
Learning from ephemeral quality of digital data, how this plays out for physical sharing?
7
Content
Create value for the user
Explore post content and evaluate how users experience it
Post content refers to the actual information being delivered and communicated about a shared object, various channels to distribute this information can be perceived differently by the end-users
8
Audience
Reduce complexity
Develop the audience management tools to reach different circles
Allow self-presentation for different communities and circles, such as friends and family, communities of interest, and strangers
9
Audience
Build a common space
Keep a balance between a sufficient level of disclosed information and privacy preferences for sensitive data when sharing with strangers
Over 40% of exchanges in "sharing economy" services happen between strangers
10
Audience
Build a common space
Put emphasis on 1 to 1 sharing arrangements without compromising group sharing
Over 70% of exchanges in "sharing economy" services takes place among two individuals, the rest among groups
11
Motivations
Reach out and engage your community
Emphasize and clearly describe the value, practicality and convenience of the service
More than 40% of users that engage in "sharing economy" services counts on monetary or non-monetary compensation
12
Motivations
Reach out and engage your community
Describe the opportunities that lead to self-development and society enrichment
Almost 30% of people using physical sharing services wants to become a better person or to make the world a better place
13
Motivations
Reach out and engage your community
Create and maintain social relationships
10% of the users that engage in physical sharing seeks to create new connections and maintain existing ones
14
Motivations
Reach out and engage your community
Emphasize reciprocity to drive sharing
Social influence affects sharing behavior, reciprocity is the common example of social influence
15
Motivations
Reach out and engage your community
Encourage users to participate in diverse ways
Getting people on board is one of the main challenges when creating a new service; buyers can also act as sellers, hosts can become guests
16
Privacy and Trust
Build a common space
Provide features to build trust among users, focus on potential exchange partners
Approximately 40% of people that participate in "sharing economy" services looks for trust in their exchange partners
17
Privacy and Trust
Build a common space
Show attributes of successful exchanges
To create trust between users effectively visualize summaries of transactions. Provide contextual information for interpreting the ratings and reviews.
18
Privacy and Trust
Build a common space
Offer reasonable alternatives for anonymous usage
People are worried to disclose information to unknown public, especially to anonymous users; eliminate those worries
19
Privacy and Trust
Build a common space
Provide mechanisms to gradually reveal sensitive information
Progressive self-disclosure technique could mitigate concerns regarding to revealing too broadly one’s identity or individual information in relation to a shared resource
20
User Experience
Provide pleasurable interactions with the service
Ensure consistent representation for mobile and desktop platforms
Personal computers (desktops, laptops) are slightly more used to access to and interact with a sharing service
21
User Experience
Provide pleasurable interactions with the service
Explore opportunities to share from the same devices that capture an experience
Users often use different devices for data collection and sharing, incorporating these tasks in a single device may improve the overall sharing experience
22
User Experience
Reduce complexity
Proactively identify needs of the users, apply them to trigger exchanges
Above 30% of sharing transactions happen as an answer to a request
23
User Experience
Reduce complexity
Automate sharing based on user needs and available infrastructure
Almost 90% of transactions in "sharing economy" services requires manual approval; however, automation in that space looks promising
24
User Experience
Build a common space
Redirect feelings of indebtedness towards positive and participatory outcomes
Users may feel indebted after an exchange (especially in non-monetary transactions) owing to social norms, emphasize social benefits of sharing
In more than 90% of the cases users of "sharing economy" services manually need to perform some data preprocessing tasks prior to sharing