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16

To whom?

Privacy and Trust

Goal

Build a common space

#trust
#engagement
Recommendation

Provide features to build trust among users, focus on potential exchange partners

Example
Airbnb

Approximately 40% of people that participate in "sharing economy" services looks for trust in their exchange partners

16

To whom?

Privacy and Trust

Goal

Build a common space

Recommendation

Provide features to build trust among users, focus on potential exchange partners

Example
Airbnb

Approximately 40% of people that participate in "sharing economy" services looks for trust in their exchange partners

#trust
#engagement

Privacy and Trust theme focused on (1) how do users feel about privacy and trust issues when deciding to share, and (2) how does it affect their sharing choices.