Sharing Economy Design Cards

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4

What?

Content

Goal

Create value for the user

#digital stories

#motional value

#augmented reality

#bridging digital & physical

Recommendation

Allow users to enhance physical objects with digital content

Example

Zipcar/MINI

Augmenting physical items with digital content may enhance their emotional value, which could facilitate attachments to the objects and improve identification with them

4

What?

Content

Goal

Create value for the user

Recommendation

Allow users to enhance physical objects with digital content

Example

Zipcar/MINI

Augmenting physical items with digital content may enhance their emotional value, which could facilitate attachments to the objects and improve identification with them

#digital stories

#motional value

#augmented reality

#bridging digital & physical

Content theme addresses the question “What is being shared?”. Content here refers to the type of a physical object and associated data. A shared object can be a car, an apartment, a bicycle or any other domestic artifact etc.

Sharing Economy Card 4

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