11
Why?
Motivations
Goal
Reach out and engage your community
#core message
#practicality
#convenience
Recommendation
Emphasize and clearly describe the value, practicality and convenience of the service
Example
Zipcar
11
Why?
Motivations
Goal
Reach out and engage your community
Recommendation
Emphasize and clearly describe the value, practicality and convenience of the service
Example
Zipcar
More than 40% of users that engage in "sharing economy" services counts on monetary or non-monetary compensation
#core message
#practicality
#convenience
More than 40% of users that engage in "sharing economy" services counts on monetary or non-monetary compensation